What is the process of breaking the marketing environment into smaller parts to gain a better understanding of it known as?
What is the process of breaking the marketing environment into smaller parts to gain a better understanding of it known as?
The internal environment
Environmental analysis
The micro-environment
The macro-environment
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Which of the following is part of an organisation's marketing environment?
Which of the following is part of an organisation's marketing environment?
The organisation's micro-environment.
The organisation's macro-environment.
Any internal or external force affects the organisation's ability to create, communicate, deliver, and exchange value offerings.
All of the above are part of an organisation's marketing environment.
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The elements of the marketing mix are
The elements of the marketing mix are
Product
Place
Price
Promotion
A & B
C & D
A, B, C & D
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Product is one of the 4Ps of marketing
Product is one of the 4Ps of marketing. It involves
Only goods
Only services
Both goods and services
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A guest has spent a recent night in a boutique hotel located in the major metropolitan area
A guest has spent a recent night in a boutique hotel located in the major metropolitan area. She has never stayed in that hotel before, but she read a lot of reviews about that particular hotel. Upon checkout, she realised that the experience was exactly as expected. This is an example of:
Customer loyalty
Customer acquisition
Customer retention
Customer satisfaction
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In the hospitality industry, ________ are more important than _________.
In the hospitality industry, ________ are more important than _________.
intangible products – tangible products
tangible products – intangible products
perishable products – intangible products
intangible products – core products
https://www.studyhelpus.com/Questions & Answers/in-the-hospitality-industry-________-are-more-important-than-_________/
The set of tools that work together to produce satisfied customers is called
The set of tools that work together to produce satisfied customers is called:
marketing mix
marketing environment
promotion
advertising
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