The following are examples of geographic segmentation, except for:
The VALS (Values and Life Styles) system is one example of psychographic segmentation.
The following are examples of demographic segmentation except for:
Market Segmentation is a process through which people with similar needs, wants, and characteristics are grouped together so that a tourism organisation can use greater precision in serving and communicating with these people.
Which of the following is not one of the criteria for market segmentation?
The “tangibility” of services is a key difference that makes tourism marketing unique.
Marketing is the art and science of finding, _______, and growing profitable customers
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