Market Segmentation is a process through which people with similar needs, wants, and characteristics are grouped together so that a tourism organisation can use greater precision in serving and communicating with these people.

Market Segmentation is a process through which people with similar needs, wants, and characteristics are grouped together so that a tourism organisation can use greater precision in serving and communicating with these people. Branding Segmentation Targeting Positioning     https://www.studyhelpus.com/Questions & Answers/market-segmentation-is-a-process-through-which-people-with-similar-needs-wants-and-characteristics-are-grouped-together-so-that-a-tourism-organisation-can-use-greater-precision-in-serving-and-commun/