HOTL2006 Tourism and Hospitality Sales and Promotion

HOTL2006 Tourism and Hospitality Sales and Promotion Assessment 1: Discussion paper Rationale: To examine and apply the communications and promotion mix for a hotel. Task: “Integrated marketing communications is a planning process designed to ensure that all brand contacts received by a customer or prospect for a product, service or organization are relevant to that person and consistent over time” American Marketing Association. Explain the concept of integrated marketing communications (IMC). Why is there a need for IMC? Select a 5-star or luxury hotel and provide examples of the application of integrated marketing communications. HOTL2006 - Key points: • Define IMC. (Please note what is marketing? Think 4Ps) • Why is it an important? • Select a 5-star or luxury hotel. Examine each of the 4Ps and how the various communication channels are integrated to deliver a message to the guest(s). Who is the target market that the IMC is aimed at? HOTL2006 - Please note: • You must use academic writing for your paper. This is formal, business writing. Do not use 1st or 2nd person that is, no I, we, us. • You must use marketing concepts and theories from academic journal or text to support your discussion and reference these intext. • Your List of References must have a minimum of 3 academic references. • Please refer to Chapter 13 in Kotler, PT, Bowen, JT, Makens, JC & Baloglu, S 2016, Marketing for Hospitality and Tourism, 7th edn (Global Edition), Pearson Education limited, Harlow, UK. ISBN: ISBN10 1292156155 ISBN13 9781292156156. • Please ensure that someone proof-reads your work before submitting. https://www.studyhelpus.com/Questions & Answers/hotl2006/